The Cable Industry's Biggest Shifts

Date: July 17, 2021

This year, major changes flipped the cable sector on its head. In just a few years, the way we consume material has shifted radically, and content providers have tried to find answers to this particularly modern dilemma. The key advances that will impact the industry over the next few decades are being driven by this on-the-go trend.

Content that is shorter

Shorter episodes that match the 6-10 minute length typical on platforms like YouTube are one of the top expectations from millennials. This appears to correspond to the rise in smartphone and tablet usage, which is the best medium for these short-form presentations.

Advertisers must experiment and grow more intimate with their audience as a result of the shorter content. Two to three commercial breaks were possible on traditional extended format presentations. Today's on-demand videos may only have one 15-second ad spot, with a side banner ad.

Greater Accessibility

Millennial viewers have pushed cable companies to expand their smartphone access. Most services now allow you to watch live TV wherever you are, with the option to subscribe to additional services for specialised programming.

Live sports are now easier to find through a variety of channels, including streaming online, making them more accessible to fans. There are even rumours that 5G will be available as early as 2018. Access to high-quality streaming improves across all devices as bandwidth increases.

Access to the Bundle

Currently, Netflix, Hulu, and Amazon assist in the distribution of material, with other services providing access to a specific sort of content. Crunchyroll, for example, is a site dedicated to Japanese animation, while Filmstruck provides access to the Turner Classic Movies archive as well as every Criterion Collection film ever released.

Simultaneously, cable companies are reducing bundle deals and phasing out failing channels. There is simply too much television, and viewers have made it obvious that they do not want to pay for programming they do not watch.

In a sense, the ordinary cable bill has become dispersed over multiple services that provide viewers with the content they desire. As a result, cable operators may need to concentrate on infrastructure to ensure that this material is delivered.

Changing from Hardware to Software

For a long time, the cable box reigned supreme in the living room, but with the increasing number of devices used to watch live television, there has been a move to software. This is beneficial to consumers. Future cable bills will not include the cost of expensive hardware, and customers will have more option to choose their own devices.

On the Horizon Because VR and wearable technology aren't standard media delivery platforms, they're the big unknown right now. Consumer adoption will be boosted for those who can figure out how to create material targeted for these unique experiences and distribute it successfully. For the time being, the sector looks to be focusing on content creation, with a hint of quicker connectivity on the horizon.

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